Number46 was born out of the desire to make a difference. To break the fashion rules and bring style and inspiration into every day, without sacrificing quality or our values. I think this is possible and sustainable.
Hello, I'm Josette Kouyomjian, the founder of Number46, a sustainable fashion brand. I'm glad you're here. What I do for fun happens to be what I do for a living. You'll often find me digging through charity shops or behind the scenes volunteering as a sorter. It's all consumption, we all consume, and some of us as a sport. It all fascinates me; if you find it interesting, love getting dressed up, or want to explore different ways of consuming, I'm your girl.
I've always been an entrepreneur; I was raiding my mothers' pantry and selling cans of beans and things door to door from a young age. (My mother must have wondered where all her can goods disappeared to.) I started my first business in 2003. Number46 is my second business and the one I feel most connected to. Why is my business called Number46? At age 46, after taking some time off from working for myself, I started Number46. I was disenchanted by corporate retail in every way. Yes, I had a regular paycheck, insurance, and a 401K, but I didn't have peace of mind. As a manager, I lead by teaching values; at the end of the day, there was a massive disconnect between the company I worked for and my own set of values. Number46 has been my way of connecting my values to my work.
National and regional magazines have featured my businesses. I was recently a guest on a local podcast, Hello Bakersfield - The Intersection of Style and Sustainability. My styling has been featured on Page Six and seen on the Red Carpet. I've collaborated with other sustainable stylists and continue to find new ways to reach a larger audience to share my message.
I don't think people set out to hurt the planet. I believe the more people I reach, the less textile waste will see in our landfills. Many of us out there share the same passion for the environment; each of us can make a difference. By sharing the message of mindful consumption, we will see fewer mindless purchases, which equals fewer textiles in our landfills. My proudest moments since launching Number46 has been watching once fast fashion addicts convert to secondhand conscious shoppers. Watching people who previously didn't have a style discover their style through my curated secondhand finds.
I love what I've created with Number46. I hope to take this community of clients, earth, and fashion lovers and increase it beyond double digits. I would love for you to be my next client and part of our growing circle - together, we make a difference.
Join me and LOVE What You Wear!